My Play
Детское пространство My Play - это новый формат
украинской сети магазинов Микки.
Лазерный тоннель, телепорт, фотопримерочная для крутых селфи - это далеко не все, что мы воплотили в жизнь в проекте магазина будещего.
Как итог - детей, да и взрослых, отсюда просто не вытащить.
Решение задач:
- увеличение времени пребывания Клиента в торговой точке;
- увеличение среднего чека;
- отстройка от конкурентов, уникальность бренда;
- усиление в конкуренции с онлайн магазинами - уникальный клиентский опыт, магазин, в который хочется вернуться снова и снова.
Что для этого сделано:
- выявление уникальной идеи, миссии и ценностей компании
- ребрендинг
- дизайн и план торговых точек
- физическое воплощение
{"items":["1609e66b-4c4b-42ca-98b7-13b298619e28","44ef103e-edd3-4e4a-9ded-5fe158bf71ce","5cd18d57-a95c-49f8-931c-4999e65d46d6","2891968c-3b7f-4208-baad-a78af274a6b2","31820c52-4b56-44ad-8d0c-682741992561","1e2ec936-728a-41a9-8ad3-20efaf31f95b","d0bf4753-f9dc-4a4b-838a-1b323b1cd41c","15e09ca0-6e19-410b-af69-d10de2c238e1","08b684ed-f197-4c97-a365-ca86fc2e305c","6eea35c7-ce57-4fb5-8a88-9ca9efe8976d","6b372b79-a97a-4158-9fe8-b4224ef9834a","a5ae473e-c3dc-426f-a8a6-d62964560b1a","b15c9466-7b90-4559-81d0-8f0cf960f7ff","e8f8c108-eace-4028-9403-56e56767a71f","20b36947-544e-4868-a316-f175620f6d7c","f1a2fa3e-42da-4c0a-963f-a696acfcf3c8","7905473a-94bd-4811-9bc2-cbbcbbe04cda","83ae4311-9c87-4d09-9f8f-f3d713fb9c4a","c2199d30-f712-4c1e-a038-abb03d928844","bca68936-0a6d-4a8e-add4-cd81f192edd9","25b1a5bf-0f16-4a34-aaa4-78fd281a229c","9134c1a6-e3e3-4f2d-a60a-9b9306a9e224","86636506-1f1b-4775-9a95-f0666eafecd5"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":"100%/100%","isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":true,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"3|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":5,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":true,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":3,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_15","value":"rgba(65,65,65,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Custom","editorKey":"font_5","size":40,"fontStyleParam":true,"value":"font:normal normal normal 40px/50px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"brandon-grot-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em brandon-grot-w01-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"scrollSnap":true,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":3,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":671,"position":"","galleryWidth":980,"galleryHeight":536,"scrollBase":0}}