My Play
Детское пространство My Play - это новый формат
украинской сети магазинов Микки.
Лазерный тоннель, телепорт, фотопримерочная для крутых селфи - это далеко не все, что мы воплотили в жизнь в проекте магазина будещего.
Как итог - детей, да и взрослых, отсюда просто не вытащить.
Решение задач:
- увеличение времени пребывания Клиента в торговой точке;
- увеличение среднего чека;
- отстройка от конкурентов, уникальность бренда;
- усиление в конкуренции с онлайн магазинами - уникальный клиентский опыт, магазин, в который хочется вернуться снова и снова.
Что для этого сделано:
- выявление уникальной идеи, миссии и ценностей компании
- ребрендинг
- дизайн и план торговых точек
- физическое воплощение
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